It’s the ever-elusive but always romantic notion of creativity. It is the unicorn. It is the thing that will make the angels in heaven (if you believe in such things) sing or the nothingness that is beyond now continue to do and be nothing (if you believe in such things).
We — myself included — talk so much about creativity, and yet when we look around most organizations, it’s not like we’re having to tell them to pump the brakes (thanks, David Wilhelm) on the creativity. We have good intentions; I really believe that. I know we do at Mazuma, and I know we have some wicked creative Mazumans there. Our AVP of Technology, Christian, who I mentioned in this post, and I were talking just yesterday about some things we think we could do to foster more creativity.
But upon further contemplation, rumination, and even some pontificating, I’ve come to the conclusion that this is a fool’s errand. Yes indeed. It’s bunk. Unicorn doodoo. Rubbish. Crap. BS. Or just regular S.
I think many of us are far closer to being able to eliminate all the creativity talk from the vernacular at our organizations than being able to see actual creativity flourish in any meaningful way within our organizations. So let’s just crush it. As some lyrical geniuses once serenaded us, “Quit playing games with my heart.” Let’s not play games with creativity’s heart. Let’s break it instead.
Here’s how I propose we do that. (PS. Eat it, Backstreet Boys)
1. Provide your team no feasible time to exercise creative effort.
You know what I mean, right? I mean, don’t stop saying you want them to be creative, but make sure they don’t actually have any time to do that. Their days need to be so jam-packed with other stuff that the most creative thing they’re doing is figuring out how to fit in a restroom break.
2. Provide them no outlet for their creative energy.
It’s important that the team not have any outlet for their creativity. There shouldn’t be anywhere to go to exert creative energy, and there shouldn’t be any particular business problems for which you want them to create solutions.
3. Don’t give them time to think.
Related to #1 above, time to think is terrible, because that’s often where good ideas come from, especially if more than one person has time to think at the same time. And God forbid they’re together when they do it. Then you’ll have this whole mess with them coming up with ideas, you saying no, them coming back with another idea, you saying no, etc.
For heaven’s (if you believe in such things) sake, do not under any circumstances challenge a clump of humans to be creative. There’s something in people that seems to come alive when provoked by a challenge. They’re able to muster creativity that even they may not have known they had. Clearly we don’t want that. Plus, if you challenge them to be creative, it could be misconstrued as you supporting creativity in a tangible way; and we’ve already established that we do not desire that.
5. Don’t give them “permission” to try things.
Always encourage them to play it safe. Now, don’t come right out and say, Don’t be creative and try new things. Be more subtle. When someone tries something and it doesn’t work, crush them (subtly). When someone throws out an idea that seems off the wall, literally throw that person off the wall. The latter isn’t as subtle either, but will still get the point across. That point is that it’s not safe to try new things.
You simply cannot have them being exposed to thoughts and ideas from all over the world. You never know when one of those pesky ideas will latch itself onto your employee’s brain stem with such determination that he or she won’t be able to rest until he or she has made that idea happen.
You also don’t want them communicating with so many different sorts of people. Who knows who these people are? How can you be sure they’re only straight-laced business folks like you need your employees to be? There are undoubtedly bad influences lurking behind every tweet. Like artists, for example.
7. Be sure to schedule their entire day full of meetings and/or tasks.
Remember, free time is wasted time. If people have time to sit still for even a few minutes other than to cram food down their throats (preferably while still working), their minds might be freed to actually think. Thinking is to be avoided at all costs. I know I try to avoid it.
8. In other words, do not set aside time for people to think and collaborate.
To be clear: You don’t want employees to have the time or space or permission to tackle problems together. One person’s creativity is often contagious, and believe me — that’s the last thing you need. Call the CDC if you suspect an outbreak.
It’s just simpler this way. You don’t have to think about the ideas; and the employees learn first not to get their hopes up, and eventually not to offer ideas at all. We would consider this a win.
10. Don’t acknowledge creative ideas that work for the organization.
Look, sometimes things get away from us and in spite of our best efforts, some crazy idea sneaks through and wouldn’t you be darned — it worked. Damage control time. The best thing to do — a best practice, if you will — is to ignore it altogether. Just act like you experienced the success through the regular course of business. You see, if you start pointing out when people’s creativity creates positive outcomes for the organization, you run the risk of them mistaking that for you actually encouraging creativity, which would be awful of course.
11. Don’t encourage the oddballs.
Remember when your parents said that whole “Don’t laugh; it only encourages him” thing? (Or was it only mine that said that to everyone else after I did something funny/mischievous?) Same principle applies here. If there are people within your organization who are a little different or quirky or creative or unorthodox, do not — I repeat, do not — encourage them. In fact, frown at them whenever they look in your general direction. Like literally frown.
If you can do these things, you stand a pretty good chance of crushing creativity on your team and within your organization. Just make sure you don’t try anything new to crush the creativity. Only tried and true creativity-crushing methods are appropriate.