5 Reasons to Move Past Mere Marketing

As our laughter at what Phil Dunphy just said settles down into a chuckle, the screen goes black momentarily and then the commercial begins. Warm, soothing music. Lovely people lounging on a beige couch in a sunshine-drenched white room laughing in silent slow motion about something. At this point, we’re not sure if this is a financial institution commercial or a Cialis commercial. We haven’t seen side-by-side tubs yet, so we’re banking on it being a financial institution commercial (see [read more...]

Should Happens (Thanks, Josh)

You can blend in, or you can be OK with being different. It’s pretty difficult to have it both ways. Not that people and organizations won’t try. It’s understandable too. Lots of folks are dying to tell you and any other organization what you should do. Within the friendly confines of a team meeting, it’s easy to say you’re going to do this or that bold thing. It’s not nearly as difficult for a group of executives or managers to say they’re going to [read more...]

A Leadership Lesson from Livestrong

The dust appears to be settling a bit. Another chapter in the this whole Lance Armstrong fiasco is behind us. I mean, once you go on Oprah, stuff’s official, right? Like most folks, prior to this latest bombshell, I fell somewhere on a spectrum of belief in Lance’s story and skepticism of the same, and that spot moved back and forth a little over time. Want to know what’s weird though? Over the past few years, I found myself caring less and less about what Lance did or [read more...]

The Old Branding Bait n’ Switch (Guest Post)

Ever been the victim of a “bait and switch”?  See an ad for something at a great price, almost too good to be true.  You go to the store, or website…and they’re out of stock.  But there are other items available, substitutes, usually.  And they’re almost always different enough or more expensive enough that you don’t buy.  You took the bait, they switched the goods, and you’re left feeling misled and mistreated.  That can’t help that [read more...]
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