5 Reasons to Move Past Mere Marketing

As our laughter at what Phil Dunphy just said settles down into a chuckle, the screen goes black momentarily and then the commercial begins. Warm, soothing music. Lovely people lounging on a beige couch in a sunshine-drenched white room laughing in silent slow motion about something. At this point, we’re not sure if this is[…]

Should Happens (Thanks, Josh)

You can blend in, or you can be OK with being different. It’s pretty difficult to have it both ways. Not that people and organizations won’t try. It’s understandable too. Lots of folks are dying to tell you and any other organization what you should do. Within the friendly confines of a team meeting, it’s[…]

The Old Branding Bait n’ Switch (Guest Post)

Ever been the victim of a “bait and switch”?  See an ad for something at a great price, almost too good to be true.  You go to the store, or website…and they’re out of stock.  But there are other items available, substitutes, usually.  And they’re almost always different enough or more expensive enough that you[…]

core values stink

Your Core Values Might Accidentally Stink

I don’t mean to be unkind, but sadly, it’s true in many cases. A lot of core values stink. Many well-intentioned folks–executives, managers, consultants, and so on–craft core values that end up being almost entirely meaningless if you accept that core values are supposed to be your organization’s DNA. Folks rightly understand that your values undergird your[…]